As ressignificações socioespaciais da cana-de-açúcar para a agricultura familiar promovidas pela ATER no Engenho Vinagre, em Araçoiaba (PE) : um estudo sobre as ações comunicativas

Abstract

The study presents the investigation of the communicative actions carried out in the Association of Men and Women Producers of Urucum and Other Cultures (APUOCA) from the Technical Assistance and Rural Extension (ATER) of the Agronomic Institute of Pernambuco (IPA), for socio-spatial reassignments of the monoculture of cane sugar for family farming. Located in Engenho Vinagre in Araçoiaba in Northeast Brazil, the municipality is in the region called Zona da Mata which is controlled by sugar cane production since the country's colonization. APUOCA, despite bringing in the name Urucum and the Other Cultures, having gone through a decade of ATER support, does not produce urucum by limiting other crops to subsistence. Communication, as an object of investigation, does not refer to the term treated by the media for the mere emission of news, but to the concept of participatory action for social emancipation as Paulo Freire (1988) elucidated on the dialogical communication. Given the complexity of the conjuncture studied, the methodology was supported by the case study from Yin (2001) for the use of various analytical concepts, in addition to Bardin (1977) for the analysis of content aimed at the articulation of direct messages with the indirect ones in order to reveal the communicational processes also through the human behaviors. The study understood that the activities of ATER were carried out with the principles of Freirean dialogic communication and that, faced with numerous challenges in the sugarcane universe, the subjects studied presented the sensitivity for dialogue, which means the fertility for the socio-spatial re-signification even in dominated by dominant structures.