Estruturas de governança no setor de laranja do Centro de Abastecimento e Logística de Pernambuco - CEASA-PE/O.S

Abstract

The purpose of this study is to contribute to the knowledge about the marketing of the orange pear in the Centro de Abastecimento e Logística de Pernambuco (Supply Centre and Logistics of Pernambuco) - CEASA-PE / O.S. The issue addressed is analyzed from the perspective of the theory of the New Institutional Economics - NIE and is restricted to governance’s structure of concepts and transaction attributes that are present at pioneering work of Ronald Coase and Oliver Williamson, also encompassing other concerned theorists to study the institutions. Recent work by Oliver Williamson and Douglass North in the field of New Institutional Economics opened a vast field for applications in agribusiness in this way, aspects related to the structure of corporations, contracts, vertical integration and other forms of governance Production systems are discussed in academia often through the NIE. The present study reexamines of the Williamson's proposal (1985) from the perspective of transaction costs. Therefore, the objective is to identify the pear orange sector the governance structure in CEASA-PE / O.S., based on the economics of transaction costs, applied to all the existing governance arrangements. The study proposes the model and uses the methodology of discrete institutional comparative analysis proposed by Williamson (1985) applied to the sector. As result of the study was concluded that the sector is predominantly linked the structure of hybrid governance by containing diverse aspects of other structures that are addressed according to each link studied in this work.