Análise da competitividade revelada das flores de corte brasileiras no Mercosul e União Europeia

Abstract

Due to the recent growth in the country segment of cut flowers, is of interest to verify trade flows in this sector between the economic blocs and discuss the competitiveness and economic transformations of Brazil. Thus, this study evaluates the trade of cut flowers in Brazil among the countries of MERCOSUR and the EU, which carry significant international transactions. However, the effects of economic and financial crisis of 2008/2009 reduced these business transactions of cut flowers in Brazil among its trading partners. The research was divided into several stages, which allowed to evaluate the effectiveness and competitive potential of Brazilian trade of cut flowers within and outside blocs. Also, if you did an analysis of factors affecting the competitiveness through product quality, production technology, processing conditions and post-harvest and storage conditions and distribution, species roses, chrysanthemums, gerberas, anthuriums and heliconias in the region of the Maciço do Baturité-CE and the region of Holambra - SP. The results obtained for the Competitiveness Index Revealed the cut flower industry of Brazil does not have competitive advantage in relation to the EU market and Brazil has not had good performance in MERCOSUR trade in cut flowers. However, the analysis of competitiveness through indicators shows that are notable efforts in the country to achieve a better competitive position in foreign markets.